How to Be Yourself
Figure out what you really want, and how that might not be as obvious as you think. Learn to build confidence and care less about the opinions of others. Learn that you don’t have to do things just because they are commonly accepted as best practice; you can make your own rules.
Read Chapter 1
Build Awesome Things. Quickly.
Learn to eliminate distractions so you don’t need discipline. Find people whose decisions you trust so you don’t have to make every trivial decision yourself. Get tricks for silencing your inner perfectionist so you can actually launch. Learn what makes a good idea, and how more clarity trumps more features.
Read Chapter 2
Improve Existing Things
Learn how split tests can grow your site wayyyy faster than you might imagine, and how to run them (even if you have very little traffic). Figure out how to get feedback from your users and how to act upon that feedback. Learn how clarity is king, and new features might not always be the best idea. And finally, learn that sometimes the best choice is to pull the plug on a project.
Read Chapter 3
Learn how to eat, move, play, exercise, rest, relax, experiment, laugh, connect, and indulge your way to the best freaking life imagineable. Be the best possible version of you with relatively little effort (depending on your perspective). And embrace the fact that improving your personal life will improve your business.
Read Chapter 4
Make People Love You
Learn how to make other people feel important by giving them the specific attention that they crave. Learn how to tear down your emotional barriers and show people who you really are. And learn how being blunt with (certain) people can win you respect.
Read Chapter 5
Build an Audience
Learn what motivates people and how to incentivize people based on those motivations. Learn how to empathize with your audience and how to constantly clarify your offering. Learn that it’s okay to ask your audience and your peers for help, and how to do just that. And learn specific tactics for growing your audience, including an in-depth example of how and why I built this guide.
Read Chapter 6
Make the Sale
This chapter should feel eerily similar to Chapter 6, because we’re using all of the same underlying principles and playing on all of the same emotions. But instead of learning how to get someone’s email address, you’ll learn how to get someone’s money. #booyah
Read Chapter 7